Our team is comprised of press experts, media strategists and writers with years of experience in delivering engaging and inspiring stories to create impactful exposure across all media platforms.
ELI SHA'KED, Director of Public Relations / Founder. With nearly 20 years in the PR industry, and included by Globes’ business magazine among the most influential consultants in the Israeli media, Sha’ked is credited as being at the helm and forefront of some of the most significant news events in Israel. Sha’ked began his career in 1996 during his service in the IDF Spokesperson Unit. Prior to founding his own consultancy, Sha’ked worked with prominent clients such as the Israeli Police, as part of the executive consulting team for the General Chief of Police; as the spokesperson for 'The Governmental Inquiry Commission of the Military Engagement in Lebanon 2006’; and has played a leading role in implementing the Water Authority's national "Save Water" campaign (International Golden Drum Advertising and PR Grand Prix 2009 Award). Sha'ked, attorney at law, holds a master's degree in law from TAU and lives in central Tel Aviv with his wife and 2 sons.
ODED CARMELI, Director of Content and Story. Carmeli is one of the best writers and editors in the business. He previously wrote and edited for several leading Israeli and global media outlets including Ha'aretz, Nautilus, New Scientist, Yedioth Aharonoth and MAKO. With an M.A. in science history and philosophy from Tel Aviv University, he is currently the space correspondent of the Israeli Space Agency and the science communicator of Tel Aviv University. Oded Carmeli published 3 poetry books and one novel and from time to time he writes magazine articles for leading media as an independent journalist.